Marketing Plan Creation
We build marketing plans that connect business goals to channel-level execution — with a budget you can defend and KPIs you can track. No fluff, no vanity metrics.
Who it fits
Companies aiming to grow brand visibility, reach new audiences or sharpen their message.
Goals
Develop a focused marketing plan that leverages the right digital channels for maximum impact and ROI.
What you get
- Audience research & ICP definition
- Brand positioning & messaging framework
- Channel mix with budget allocation
- 12-month content & campaign calendar
- KPI dashboard & attribution model
- Creative brief templates for designers
Our process
- 01
Audit
Current marketing, brand, funnel and competitors.
- 02
Position
Sharpen value prop, ICP and messaging.
- 03
Plan
Channel mix, budget split and 12-month calendar.
- 04
Measure
KPIs, dashboards and attribution setup.
- 05
Iterate
Quarterly reviews and budget reallocation.
Packages
Choose the right starting point
Each package is scoped to your specific goals. Talk to us for a tailored proposal.
Essentials
A clear marketing roadmap for the next 90 days.
- ICP + positioning
- 3-channel marketing plan
- 90-day content calendar
- Basic KPI sheet
Growth
A full annual marketing playbook.
- Brand & messaging framework
- Multi-channel plan with budget
- 12-month editorial & campaign calendar
- KPI dashboard + attribution model
- Creative briefs for design & ads
- 2 stakeholder workshops
Enterprise
Integrated brand & demand strategy across regions.
- Global → local brand framework
- Demand-gen + ABM playbooks
- Marketing org design
- MarTech stack recommendation
- Embedded fractional CMO option
Frequently asked
Will you also execute the plan?+
Yes — see Marketing & Promotion service for ongoing execution.
Which channels do you cover?+
SEO, paid search, paid social, content, email, influencer, PR, events and partnerships.
Ready to talk marketing plan creation?
Book a free 30-minute discovery call. We'll recommend the right package — or build a custom one — for your goals.
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